Match Bingo & Bingoals
A UK first - a play-live Saturdays bingo/lottery game, where goals make lines, and lines win cash prizes. Although gambling for good is a strong USP I advocated a strong and distinctive gameplay strategy to appeal to the massive Football Fan demographic while reassuring them that while they played, they were donating to charity at the same time. Everybody wins!
Venta Airwasher. Unearthing and amplifying the ultimate endorsement
When I discovered that NASA's Mars Mission Director had trusted Venta with his family home air I immediately knew it was Social Media gold. I created the posts, wrote all the headlines, edited and sourced all videos for our META posts. Although I was not told of the engagement levels over half a million plays spoke for itself. Site traffic went through the roof, as did sales worldwide.
Moonpig.com: TikTok influencing campaign. Starring me, yes really.
Garagedreams Car Lottery: Selling tickets for the most desirable Jam Jars in the world.
Flowerland Garden Centres: A community that bloomed.
Flowerland had fastened solely on Instagram as their go to for regular posts. I immediately opened a LinkedIn page, a new Youtube channel and TikTok.
The results? Scroll down for the data.
6 months: Website views up by 30%. Webshop sales increase April '21 £7.3K in April '22 £39.5K. 1000 followers on a 2 month old TikTok. 70 Videos on a 6 month old YouTube Channel, now commonly getting 5000+ views and 40-50 Likes. Solid sales attribution via customers asking for SM posted items. Footfall in-store up. Sales up by 38% year on year
VTAdvantec HiTech Sports start-up
VTAdvantec is a HiTech Sports Company manufacturing impact and vibration absorbing strips for Tennis Players. I was asked to produce a hard working campaign of still and animated gifs to simply spell out their advantage - which summed up into the USP in brief "More winning".
Taking social media and Opera into a new place. Gothpera: An interactive social media Opera.
Gothpera is Myka England's brainchild. Rather than ban or discourage mobile phones and social media from performances, Gothpera puts the audience's input centre stage weaving it into a tale of love betrayal and loss - towering gothic themes accompanied by epic rock music soundtrack. The app design and interactivity as well as the full length script and merchandise is all written by Myka - herself a singer songwriter as well as Social Media muse.